It’s no secret that when it comes to having a blog or website, there’s plenty of competition out there.

But do you know just how much? How quickly do customers decide whether to keep reading – or bounce to your competition? And is that navigation tool really necessary?

Here are the Top 10 industry statistics for 2022 that will blow your mind.

Top 10 Website Stats You Need to Know

• Currently, there are just over 200 billion websites on the internet. (Internet Live Stats)
• 400 million websites are currently active. (Internet Live Stats)
• The average user checks out a whopping 130 web pages every single day. (Kickstand)
• 82% of internet users say they want to see customized content on websites. (BP Studios)
• Mobile devices account for nearly two-thirds of the average user’s screen time. (Comscore)
• 38% of users will leave a site if they don’t like the written content. (Inc.)

• The average person takes just 50 milliseconds to decide whether to bounce off a website. (Taylor Francis Online)
• Mobile devices account for nearly two-thirds of the average user’s screen time. (Comscore)
• 47% of users say they look at a site’s products/services page first. (KO Marketing)
• Site visitors look at the upper left-hand corner of your screen first. (CXL)
• 70% of small business websites don’t have a clear call to action button or link. (business2community)

What Does All This Mean for Your Brand?

Whether you own an ecom site, an information hub or a personal blog, the facts remain: content matters.

While a site saturated with SEO and sprinkled with a few eye-catching images used to do the trick, today’s site visitors want more. In fact (bonus stat!), 75% of users say they want a personalized experience from websites.

The 5 Best Ways to Amp Your Site

It’s easier than you think to add value to your visitors’ experience. Here are five ways to increase your odds of getting – and keeping – visitor loyalty:

• HAVE A BLOG. Blogs give you the opportunity to tag keywords, get found in searches, and make the visit valuable enough for visitors to come back.
• USE SEO. A caveat: use SEO the right way. That means naturally flowing keywords that repeat an average of two times maximum. (Google doesn’t like too many, so stuffing your articles with repeat phrases may decrease your odds of getting noticed in a search.)
• ADD IMAGES. Humans are visual. Make sure you tag your images with a description so visually impaired users also benefit.
• VIEW YOUR SITE – THE WHOLE THING – ON MOBILE. Since most users check out websites on a mobile phone, make sure you check every page on your mobile device. It may flow badly or look “broken up” on one device v. another.
• MAKE IT EASY FOR CUSTOMERS TO CONTACT YOU. If a visitor has to search to find a way to reach you, he or she may simply bounce off to a different site.

Want to give your written contact a boost? Contact me today!